Reporting API Terms of Use

Last Updated: December 2 2025

These Yelp Reporting API Terms of Use (the "Reporting API Terms") govern your access to and use of the Yelp Reporting API. By accessing or implementing the Yelp Reporting API, you agree to be bound by these Reporting API Terms. If you are accessing the Reporting API on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these terms, and "you" refers to such entity. These Reporting API Terms are effective as of the date you first access or implement the Yelp Reporting API (the "Effective Date").

1. Reporting Metrics and Display

Partner may access the Yelp Reporting API (“Yelp API”) via Partner’s access-controlled internal portal (“Partner Portal”) to retrieve certain Yelp platform performance metrics made available through the Yelp API, which may include profile views by date, taps to initiate a mobile phone call, taps on maps/directions, website clicks, and such other Yelp performance metrics as made available by Yelp from time to time (collectively, the “Yelp Performance Metrics”). Partner will display and attribute Yelp Performance Metrics within the Partner Portal with a Yelp logo; however, Yelp will reasonably work with Partner where inclusion of such logo or marks overcomplicates the user experience to mutually agree upon an acceptable solution. Partner may aggregate Yelp Performance Metrics with competitor metrics provided that attributed, broken-out Yelp Performance Metrics are always displayed on the same screen without the need to click for further detail, unless mutually agreed by the parties, email sufficing.

2. Use of the Yelp API

License. Subject to Partner’s compliance with these Reporting API Terms of Use, Yelp hereby grants to Partner a non-exclusive, revocable (for material breach of these API Terms of Use),, non-sublicensable, non-transferable license during the Term (i) to download and use the Yelp API, Yelp Performance Metrics and any other materials provided by Yelp, in order to interface with Yelp's servers for the purpose of accessing and receiving data from Yelp ("Yelp Content"); (ii) to display such Yelp Content solely within the Partner Portal (including the use and display within a third party analytics service such as Tableau accessed through the Partner Portal) ; and (iii) to reproduce and display the Yelp name and logo (the "Yelp Brand Features") solely in connection with Partner’s use of the Yelp Content as permitted hereunder on Partner Portal compliance with the guidelines on yelp.com/brand. Partner may not use the Yelp API, the Yelp Brand Features or any Yelp Content for any other purpose not expressly and unambiguously authorized by these API Terms of Use without Yelp's prior written consent. All rights not expressly granted to Partner under these API Terms of Use are reserved by Yelp. For the avoidance of doubt, Partner may not disclose or display any Yelp Performance Metrics outside of the Partner Portal.

Data Access and Control. Partner shall maintain full control of Partner’s Yelp connector application and shall use industry standard security measures to ensure that no third parties have the ability to download, process, copy or distribute the Yelp Performance Metrics from the application. Partner will not share Yelp Performance Metrics from one of its clients with another client under any circumstances. Upon termination of a relationship with client, Partner shall remove any cached or otherwise stored Yelp Performance Metrics in accordance with industry standard archival and deletion procedures.

3. Restrictions of Use

Except as expressly authorized under these API Terms of Use, Partner may not, and will not assist or enable any third party to, without Yelp's prior written consent:
(A) modify the Yelp Content, or use it to update or create its own database of business listing data;

(B) use Yelp Content for direct marketing applications, which includes, but is not limited to telephone marketing;

(D) publicly disclose to any third party in a non-confidential manner any Yelp Content which identifies, or enables the identification, of Yelp as the sole source of the content, such as aggregated statistics of Yelp Content which is not blended with another data source;

(E) copy, rent, lease, sell, transfer, assign, sublicense, dissemble, reverse engineer or decompile (except to the limited extent expressly authorized under applicable statutory law), modify or alter any part of the Yelp API or Yelp Content;

(F) use the Yelp API or Yelp Content on behalf of any third party other than Clients and their permitted use;

(G) display any Yelp Content on a non-password protected, publicly available platform, device or media;

(H) publicly display any aggregated metrics that are in part derived from Yelp Content (Partner must immediately cease to use Yelp Content in its public-facing websites), other than displays to the Clients through its applicable dashboard;

(I) attempt or provide a means to execute any "bulk download" operations or export;

(J) use the Yelp API or any Yelp Content in connection with or to promote any products, services or materials that constitute, promote or are used primarily for the purpose of dealing in: spyware, adware and/or other malicious programs or code; counterfeit goods and/or items subject to U.S. embargo; unsolicited mass distributions of e-mail ("spam"), actions intended to mislead search engines into ranking some pages higher than they would otherwise deserve ("web spam") multilevel marketing proposals, direct marketing and/or telemarketing activities; hate materials; libelous, defamatory, obscene, pornographic, abusive or otherwise offensive content; prostitution, body parts and/or bodily fluids; stolen products and/or items used for theft; hacking/surveillance/interception/descrambling equipment; fireworks, explosives and/or other hazardous materials; gambling; professional services regulated by state licensing regimes; and/or non-transferable items such as airline tickets, event tickets, weapons and/or weapons accessories;

(K) use the Yelp APIs or Yelp Content in any manner or for any purpose that may violate any law or regulation, or any right of any person including, but not limited to, intellectual property rights, rights of privacy and/or rights of personality, or which otherwise may be harmful (in Yelp's sole discretion) to Yelp, its providers, its suppliers, or Customers; (L) use the Yelp API in a manner that impacts the stability of Yelp's servers or impacts the behavior of other applications using the Yelp API; and/or

(M) use the Yelp API or any Yelp Content in a manner that is directly competitive in nature with the Yelp Site.

4. Scraping Covenants

Partner agrees not to create or use any automated systems, software or other methodologies Partner is aware that could be used to scrape or extract Yelp Content from the Yelp Platform, including those created or used by third parties (together, the “Scraping Methodologies”) that could reasonably be expected to be used to acquire or store Yelp Content without Yelp’s consent, whether directly or through the use of third party vendors or service providers. Partner shall, promptly following the Effective Date, permanently delete and remove from its production IT systems, all Yelp Content acquired through the use of Scraping Methodologies prior to the Effective Date from its systems. Partner shall also immediately cease using or displaying any Yelp Content acquired through any Scraping Methodologies on its public-facing websites or marketing materials.

5. Proprietary Rights

As between Yelp and Partner, the Yelp API, the Yelp Brand Features and any and all Yelp Content (subject to the Yelp Terms of Service), and all intellectual property rights contained in any of the foregoing, are and shall at all times remain the sole and exclusive property of Yelp and are protected by applicable intellectual property laws and treaties.

6. Term and Termination

Term. These Reporting API Terms become effective on the Effective Date and continue until terminated in accordance with this Section 6.

Termination by Yelp. Yelp may suspend or terminate your access to the Reporting API at any time: (a) immediately for material breach of these Reporting API Terms; (b) upon thirty (30) days' written notice for any reason or no reason; or (c) immediately if required by law or to prevent harm to Yelp or its users.

Termination by You. You may terminate these Reporting API Terms at any time by ceasing all use of the Reporting API and providing written notice to Yelp.

Effect of Termination. Upon termination or expiration of these Reporting API Terms, all licenses granted to you hereunder will immediately terminate. You shall promptly: (i) delete and remove all calls to the Reporting API from all web pages, scripts, widgets, applications, and other software in your possession or under your control; (ii) destroy and remove from all computers, hard drives, networks and other storage media all copies of the Reporting API, Yelp Content, Yelp Brand Features and any Yelp Performance Metrics; and (iii) upon Yelp's request, certify in writing that such actions have been taken.
Survival. Sections 5, 6, 7, 8, 9, 10, and 11 shall survive termination of these Reporting API Terms.

7. Confidentiality

Definition. “Confidential Information” is information disclosed by one party to the other party under these API Terms of Use that is marked as confidential or would normally under the circumstances be considered confidential information of the disclosing party. Confidential Information does not include information that the recipient already knew, that becomes public through no fault of the recipient, that was independently developed by the recipient, or that was rightfully given to the recipient by another party.

Confidentiality Obligations. The recipient will not disclose the Confidential Information, except to affiliates, employees, and agents who need to know it and who have agreed in writing to keep it confidential. The recipient, its affiliates, employees, and agents may use Confidential Information only to exercise rights and fulfill obligations under these API Terms of Use, while using reasonable care to protect it. The recipient may also disclose Confidential Information when required by law after giving reasonable notice to discloser.

Publicity. Partner may not make any public statement regarding its use of the Reporting API or its relationship with Yelp without Yelp's prior written approval.

8. Indemnity

Yelp agrees to hold harmless and indemnify Partner and Partner’s subsidiaries, officers, agents, and employees from and against any unaffiliated third-party claim, damages, liabilities, costs and fees (including reasonable attorneys’ fees) arising from the Yelp API’s infringement or misappropriation of any patent, copyright, trade secret or trademark of such third party.

Partner agrees to hold harmless, defend and indemnify Yelp and its subsidiaries, affiliates, officers, agents, and employees from and against any and all claims, damages, liabilities, costs and fees (including reasonable attorneys' fees) arising from, or related to, Partner’s breach of these API Terms of Use and/or Partner’s or its Clients’ use of the Yelp API or any Yelp Content obtained from the Yelp API.

The party seeking indemnification ("Indemnitee") will: (i) promptly notify the indemnifying party ("Indemnitor") of such claim, (ii) provide the Indemnitor with reasonable information, assistance and cooperation in defending the lawsuit or proceeding, and (iii) give the Indemnitor full control and sole authority over the defense and settlement of such claim, subject to the Indemnitee's approval of any such settlement, which approval will not be unreasonably withheld or delayed.

9. No Warranties; No Support

THE YELP API, YELP BRAND FEATURES AND YELP CONTENT ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. EXCEPT TO THE EXTENT REQUIRED BY APPLICABLE LAW, YELP DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, REGARDING THE YELP API, YELP BRAND FEATURES AND ANY YELP CONTENT, INCLUDING, WITHOUT LIMITATION, ANY AND ALL IMPLIED WARRANTIES OF MERCHANTABILITY, ACCURACY, RESULTS OF USE, RELIABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, INTERFERENCE WITH QUIET ENJOYMENT AND NON-INFRINGEMENT OF THIRD- PARTY RIGHTS. FURTHER, YELP DISCLAIMS ANY WARRANTY THAT PARTNER’S USE OF THE YELP API WILL BE UNINTERRUPTED OR ERROR FREE. FOR THE AVOIDANCE OF DOUBT, PARTNER ACKNOWLEDGE AND AGREE THAT THESE API TERMS OF USE DO NOT ENTITLE PARTNER TO ANY SUPPORT FOR THE YELP API.

10. Limitation of Liability

REGARDLESS OF WHETHER ANY REMEDY SET FORTH HEREIN FAILS OF ITS ESSENTIAL PURPOSE OR OTHERWISE, IN NO EVENT SHALL EITHER PARTY OR ITS SUBSIDIARIES, AFFILIATES, OFFICERS, AGENTS, OR EMPLOYEES BE LIABLE TO THE OTHER PARTY UNDER ANY TORT, CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY LOST PROFITS, LOST OR CORRUPTED DATA, COMPUTER FAILURE OR MALFUNCTION, INTERRUPTION OF BUSINESS, OR OTHER SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND ARISING OUT OF THE USE OR INABILITY TO USE THE YELP API, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGES AND WHETHER OR NOT SUCH LOSS OR DAMAGES ARE FORESEEABLE. YELP’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THIS API TERMS OF USE, REGARDLESS OF CAUSE OR THEORY OF RECOVERY, WILL NOT EXCEED $1,000.00 (USD).

11. Miscellaneous

These API Terms of Use accepted upon the earlier of the Partner’s use of the Yelp API or the date Partner signs below, and all terms, guidelines and rules referenced herein, contain the entire agreement between Partner and Yelp regarding the subject matter hereof. These API Terms of Uses, and any disputes arising from or relating to the interpretation thereof, shall be governed by and construed under the laws of the State of California without regard to its conflict of law provisions. Partner agrees to personal jurisdiction by and venue in the state and federal courts of the State of California, City of San Francisco. Notices under these API Terms of Use must be in writing and sent via the following methods: a Party may provide effective notice to the other Party by registered or certified mail, or commercial courier (I.e. FedEx and UPS), and the notice will be deemed received upon receipt by the receiving Party. Notices sent by Partner to Yelp must be sent to its General Counsel at Yelp Inc., 350 Mission Street, 10th Floor, San Francisco, California, 94105. Notices to Partner will be sent to the contact information Partner provided when registering for API access or as otherwise updated in your account settings.. The failure of Yelp to exercise or enforce any right or provision of these API Terms of Use shall not constitute a waiver of such right or provision. If any provision of these API Terms of Use is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these API Terms of Use shall otherwise remain in full force and effect and enforceable. These API Terms of Use are not assignable, transferable or sublicensable by Partner except with Yelp's prior written consent. These API Terms of Use may be executed in counterparts, each of which is deemed an original, but all of which together are deemed to be one and the same agreement. A signed copy of these API Terms of Use delivered by facsimile, email, or other means of electronic transmission is deemed to have the same legal effect as delivery of an original signed copy of these API Terms of Use. The section titles in these API Terms of Use are for convenience only and have no legal or contractual effect.

12. Acceptance and Modifications

By accessing or using the Reporting API, Partner acknowledges that Partner has read, understood, and agree to be bound by these Reporting API Terms. Yelp reserves the right to modify these Reporting API Terms at any time. We will provide notice of material changes by posting the updated terms at [URL] and updating the "Last Updated" date. Partner’s continued use of the Reporting API after such modifications constitutes Partner’s acceptance of the updated terms.