Business Matching Guidance

When trying to match to business page on Yelp, we suggest normalizing your data to best match how we represent the data on Yelp.com to increase the likelihood that we will find and return the desired match. This includes potentially reformatting the business name and the address to align with our Data Quality Guidelines.

Here are some specific items to consider:

Special characters (such as @, #, /, and parentheses) and excessive store information in the business name and address fields, such as location tags, dba, and store numbers. These are typically not allowed per our Yelp listing guidelines and our system cannot match them. Examples:
JACK IN THE BOX #7310
ACCENT FOOD SERVICES @ KYND CANNABIS
TACO BELL #31858
GRILL AT QUAIL CORNERS (THE)
EGG ROLL KING @ S. WELLS AVE
Legal entities in the business name field (we only list the DBA; businesses with Inc., LLC, Co, Group, etc. are probably causing the no matches). Examples:
UMCo LLC DBA THE URBAN MARKET
TACOS JALISCO CANTINA & GRILL LLC
BIBO COFFEE CO INC
MINDFUL CUPCAKES LLC
SFP DEVELOPMENT CO LLC/DBA MOD PIZZA
Remove irrelevant businesses (i.e. non-restaurants/food businesses) and businesses we don't list on Yelp, such as the employee cafeteria at an office. Examples:
HARRAHS RENO EMPLOYEES LOUNGE (not eligible for Yelp)
ACCENT FOOD SERVICES CASHMAN UPSTAIRS BREAKROOM (not eligible for Yelp)
CVS PHARMACY #3948 (not a restaurant/food biz)
GOLDEN GATE PETROLEUM OF NEVADA LLC (not a restaurant/food biz)
DOLLAR TREE #6733 (not a restaurant/food biz)
FOOD ACCENT FOOD SERVICES SUMMIT RACING CALL CENTER (not a restaurant/food biz and also not eligible for Yelp)
ACCENT FOOD SERVICES SHERWIN WILLIAMS (this sounds like food services for employees as Sherwin Williams is a paint store, so it wouldn't be eligible since it's not consumer-facing)
WASHOE LITTLE LEAGUE (not a restaurant/food biz)
ELDORADO HOTEL EMPLOYEE RESTAURANT (not eligible for Yelp)
Joint businesses (or businesses located inside another). We have separate Yelp listings for each entity, so these need to come through as separate businesses. Examples:
AFC SUSHI / HOT WOK @ RALEYS #105
HYATT REGENCY LAKE TAHOE/TAHOE PROVISIONS
TARGET STORE T1363/PIZZA HUT EXPRESS
Businesses with no clear identity - concession stands at stadiums, amusement parks, and convention centers usually do not have a clear identity or distinctive business name and therefore, we do not grant them listings. Examples:
PEPPERMILL 2ND FLR CONVENTION SERVICE BAR
NUGGET SPARKS GAME ON SMALL BAR
LEVY PREMIUM FOOD SERVICE LTD CONCESSION STAND TWO
LEVY PREMIUM FOOD SERVICE THEME CART
ELDORADO HOTEL ROOM SERV BAR
ST JAMES INFIRMARY UPSTAIRS OUTSIDE BAR